Airing between regular episodes of the VinePair Podcast, “Next Round” explores the ideas and innovations that are helping drinks businesses adapt in a time of unprecedented change. As the coronavirus crisis continues and new challenges arise, VP Pro is in your corner, supporting the drinks community for all the rounds to come. If you have a story or perspective to share, email us at [email protected].
In this “Next Round,” VinePair Podcast host Zach Geballe speaks with Robin Hooker, director of global product innovation at UPS, about shipping alcohol throughout the coronavirus pandemic. According to Hooker, UPS, the largest shipping company in the world, has seen alcohol deliveries increase dramatically.
Alcohol shipping is similar to other e-commerce shipping, Hooker says. The process becomes more complicated with alcohol, however, with the added requirement of an adult signature upon delivery. This creates complications for consumers who are unable to be home at the time of their deliveries. Additionally, UPS must consider time and temperature for certain products, such as wine.
In 2015, UPS introduced UPS Access Points, where consumers can choose to pick up their packages at partnering locations, including such major retailers as CVS and Michaels stores. These local and major retailers can simplify shipping and pickup, but have changed during the pandemic, Hooker says. With many retailers closing their locations, UPS Access Points have had to adapt to new regulations. (Michaels is offering curbside pickup, for example.)
Despite these challenges, Hooker says that UPS has seen a 120 percent increase in direct-to-consumer (DTC) alcohol shipping in the company’s last quarter. Because of this, UPS is working with shippers to allow consumers to select UPS Access Points for delivery upon purchase, which will help create a more consumer-friendly experience. Additionally, UPS is planning to expand the program into more retailers as the category continues to grow.
