It might be hard to remember, but a decade ago, the wine, beer, and spirits worlds were quite different. The word “sommelier,” now ubiquitous in restaurants and media, was an obscure French term few people understood or could even pronounce. The drinks industries were covered by legacy media corporations catering to the kind of older, more established consumer believed to be the primary market for alcoholic beverages. Hell, no one even drank rosé!
Much has changed in the intervening 10 years. In their own ways, Adam and Zach were greatly impacted by these changes, as well as driving some of those very changes. That’s the topic for this week’s VinePair podcast. We’re taking stock of how the drinks world, and some of those in it, transformed in the 2010s.
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